🎯 Sales Team: Underperformance Analysis
Data-driven insights from 2,064 Tembisa township outlets
Underperformers
365
17.7% of outlets
No Electricity
104
5% – Manageable gap
No Coolers
439
21.3% missing refrigeration
Branding Gap
1,351
sell Coca-Cola but no branding
Channel Underperformance Rates
Market Reality Check
⚡
Electricity Status
95%
have electricity access
Only 104 outlets need power
🧊
Cooler Gap
21.3%
need refrigeration
Focus on fast food outlets
🏆
Branding Opportunity
82.9%
sell Coca-Cola products
But only 17.4% have branding!
🎯 Priority Action Items
🔌 Electricity Infrastructure
104
outlets need power solutions
Limited impact: Only 5% affected
❄️ Cooler Installation
439
outlets need refrigeration
Expected Impact: +0.32 revenue score
🎨 Branding Assets
1,351
outlets sell Coca-Cola but lack branding
Huge untapped opportunity!
💰 Top 15 Priority Targets
| Rank | Outlet Name | Channel | Suburb | Revenue | Key Issues |
|---|---|---|---|---|---|
| #1 | MONATENG CAFE | Fast food | PHOMOLONG | Low Revenue | No Coolers, No Branding |
| #2 | SHLOBO KOTA SHOP | Fast food | PHOMOLONG | Low Revenue | No Coolers, No Branding |
| #3 | JIMMYS KOTA | Fast food | TEMBISA | Low Revenue | No Coolers, No Branding |
| #4 | MADALA | Spaza Shop | TEMBISA | Low Revenue | No Coolers, No Coca-Cola |
| #5 | TIMOTHY MLAMBO TUCKSHOP | Spaza Shop | TEMBISA | Low Revenue | No Electricity, No Coolers |
| #6 | TASTBUDS RESTURANT | Fast food | TEMBISA | Low Revenue | No Coolers, No Branding |
| #7 | JOSHUA KOTAS | Fast food | TEMBISA | Low Revenue | No Coolers, No Branding |
| #8 | FJ KOTA PLACE | Fast food | PHOMOLONG | Low Revenue | No Coolers, No Branding |
| #9 | CHIP KING SHOP | Fast food | TEMBISA | Low Revenue | No Coolers, No Branding |
| #10 | KOTA SHOP | Fast food | PHOMOLONG | Low Revenue | No Coolers, No Branding |
🚀 Quick Wins Strategy
1
Targeted Electricity Program
Only 104 outlets need power solutions
Impact: Focused, manageable intervention
2
Cooler Deployment
Target 439 outlets without refrigeration
Focus: Fast food & spaza shops
3
Strategic Branding Program
1,351 outlets sell Coca-Cola but have no branding
Impact: Massive brand visibility opportunity
📈 Expected ROI
Revenue Improvement
30-50%
Average increase per upgraded outlet
High-Priority Targets
365
Underperformers ready for transformation
Branding Opportunity
1,351
Coca-Cola sellers with zero brand visibility
Market Penetration
82.9%
Already sell Coca-Cola – focus on visibility
🎯 Executive Summary: The Real Market Opportunity
🎯 The Hidden Goldmine
82.9% already sell Coca-Cola but only 17.4% have any beverage branding! 1,351 outlets are selling your products with zero brand visibility.
📊 Infrastructure Reality
95% have electricity, 79% have coolers. The market is well-developed. Focus should be on branding and optimization, not basic infrastructure.
🚀 Strategic Priority
365 underperformers identified. Priority: Add branding to Coca-Cola sellers (1,351 outlets) and coolers to fast food outlets (194 need them).
💡 Game-Changing Insight:
This is not an infrastructure crisis – it is a branding visibility crisis! You have product distribution (82.9% sell Coca-Cola) but lack brand presence. The ROI on branding these 1,351 outlets could be transformational.